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Are you showing your Christmas cut off dates?

Thanks to a greater choice of delivery options, e-commerce retailers are now able to keep selling closer to Christmas day, but are you being upfront about delivery times?

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As we’re coming nearer to the end of the Christmas shopping season, many shoppers will be wanting to know whether they will be receiving their goods before or after Christmas.

Whether you offer click and collect, free or recorded delivery services; your need to be communicating this information to your web users. Otherwise you’ll be missing out on potential orders or have unhappy customers complaining they has now received their parcel in time for the big day.

Why is this important?

Your customers have to be sure their items will arrive in time for Christmas, otherwise many will not bother to place an order, and instead head for the high street, or a competitor.

This type of messaging can also be a sales driver. If you can offer a faster delivery service than your competitors, then you’re at an advantage, especially if they do not display this information.

There’s also the power of urgency. If a shoppers sees a message which tells them this is the last day for Christmas delivery, this will concentrate the mind and push them towards a purchase decision.

It’s also good customer service to manage expectations. Shoppers will appreciate clear information. Even if you can’t deliver in time for Christmas, it’s better to be clear about this than risk losing customers.

With only a handful of days left – now is the time to get this information on your site.

Adrian Tomlinson

I love writing and editing content so to do this day in, day out is a bonus!

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